Tag Archives: Marketing-Strategy


7 Essential Tactics to Captivate Your Customers

Storytelling is one of the game-changing practice in marketing competition between small business and big brands. Small companies can’t beat the budget of mega-corporations like Coca-Cola, Sony, Apple, Toyota, Amazon and so on. Some alternative weapons they can use to make the market equally competitive, and it’s all about learning more about the audience. Do… Read More »

What is Content Marketing? How to Create a Content Marketing Strategy?

What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The key word here is “valuable” It’s what changes this definition fromone that could describe almost any form of… Read More »