What You Need To Know About Black Hat SEO

Practicing Black hat SEO can be harmful to your site ranking. Google will ban a site who use any black hat SEO techniques. It is highly rec...

Practicing Black hat SEO can be harmful to your site ranking. Google will ban a site who use any black hat SEO techniques. It is highly recommended to not to be tricky with search engines. Avoid unrelated keywords, Copied content, any spammy activity to prevent Google penalty.

What is black hat SEO?

Black Hat SEO are not right techniques to position a website in search engines and to achieve a better place in the search results. While there may be some short-term success through increasing traffic to your site, this is short-lived.

What You Need To Know About Black Hat SEO
The Black Hat Seo is characterized by using the following techniques:

  • Break the rules set by search engines.
  • Affect the user experience negatively due to the application of some of these techniques.
  • Presentation of content alternated by algorithms to generate electronic content.

Black Hat SEO techniques are effective temporarily, negatively affecting the image of the company. Even running the risk of being penalized by search engines and even the URL can be permanently deleted. Black hat tactics are banned from Google and other search engines.

The following are Black Hat SEO techniques:

  1. Hidden text
  2. Hidden Links
  3. Abuse of keywords
  4. Artificial Popularity
  5. Cloaking
  6. Doorways

The black hat SEO techniques involve manipulating how search engines perceive the relevance of a web page in a way that is often inconsistent with search engine guidelines. Hiding or concealing text as well as unwanted comments are examples of black hat SEO.

There are a lot of ways that can be used to legitimately improve the visibility of a website in search engines. It may take time for a site to become familiar, but it is a process that has a better chance of surviving in the long run.

Why should not I use Hidden-Web Text?

The hidden text is a NOT LEGAL WEB OPTIMIZATION TRICK that consists in the insertion of many keywords in your web pages hiding them through different practices.

Hidden content can be created by putting the text in the same color as the bottom of the page, and thus the user can not see the text, but the search engines do and consider that it is page content. Some bad practices include the use of the label

Adding an attribute so that the text is not displayed.If you are using this technique, immediately start repairing your web because search engines can scan this and your page may even stop appearing in the search results.

What is Spamming Keywords?

Spamming Keyword is a method that is used a lot on the Internet to try to position a website. Keyword Spamming is considered a bad technique by search engines because it inserts as many keywords as possible in the content that is on the page, resulting in the use of keywords, often creating nonsense phrases.

The technique also applies it in hidden texts, meta tags, alternate text (alt in images), comments tags, image names, etc.

The density that must have an article is generally between 3% and 12%, do not try to overcome this in no occasion of 15%, search engines can penalize your website.

How Can I Get Artificial Popularity?

Fake demand is a technique to artificially increase the positioning in the retrieval of Web-engine searches. There are different modes of false demand:

  1. Spam in weblogs and signature books. It consists of taking advantage of blogs and name books to get links.
  2. FFA and link farms The FFA (Free For All) and link farms are websites dedicated to giving nonsense links massively. In some, it can be free or pay, but the only purpose of these networks is to provide a link.
  3. Cross-linking It is about good in your own web sites or next to those of friends or others devoting themselves massively to linking between those webs, like a ring. If searchers understand that that is basically linking to purely to get links can punish it.

What is Cloaking?

Cloaking is a bad web-positioning technique that involves displaying different content to search robots than human users see. It creates an incredibly optimized web page full of keywords for spiders or searches robots to index it with a high search engine, but when human users ask to see it, they are shown another different web page.

Another way Cloaking is to redirect a page to a site that is developed in Flash (search engines do not understand flash).

This practice, if discovered, can cause a record penalty for the website that uses it.

How to use Back Pages or Doorways?

The doorways or back pages are web optimized to position high in the search engines and usually with a redirection that the search engines do not see so that when a visitor arrives, it is redirected to the real page.

These pages are created in many cases automatically and do not seem to belong to the company that generates them, however, what they are looking for is to create as much content as possible to generate traffic or links and point them to the client's page.

It is not considered a good positioning practice and its use can cause you to lose the positioning achieved and even be penalized by the search engines.

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