The Six-Secret Weapons of Shy Entrepreneurs

Being introverted is not a weakness. We share some tips to boost your business and make the most of your strengths. There is a misconcepti...

Being introverted is not a weakness. We share some tips to boost your business and make the most of your strengths.

There is a misconception that all entrepreneurs are social, the soul of the party and they have unique personalities. But it's not like that. Even extroverts can be shy.

The difference is that introverts feel younger after taking time alone. They often enjoy quiet activities such as reading their favorite book or spending time with a close friend, as it is very unlikely that they will open up to a new person right away. On the other hand, extroverts like to spend their free time among people.

The Six-Secret Weapons of Shy Entrepreneurs
Shyness does not have to be a weakness or take away the opportunity to be successful. In fact, timid entrepreneurs have a significant advantage over extroverts: they almost never share in excess. Listening effectively is a critical skill that every entrepreneur can have and is a talent that timid people handle naturally.  

If you consider yourself a shy entrepreneur, here are some ways you can cultivate your strengths.

1. Teach, do not say anything. 

If you are naturally shy, you may not enjoy speaking in public, even in a small boardroom. Do not risk embarrassing yourself by trying (and probably failing) to launch a business proposition to a high executive. Instead, when pitching a client, teach them what you can do for your company, create a pitch that speaks for itself and does not rely so heavily on your ability to make an excellent presentation.

2. Prepare, prepare, prepare. 

Write and practice your elevator pitch before you need it. You never know who you will meet on your way to eat or in the line of coffee. If you have the opportunity to introduce yourself to a potential client or investor, only give your proposal as if you were talking to a friend. It will all come out more natural the next time you need to introduce yourself in front of a group.

3. Hire your employees wisely. 

You are your own business card, but it does not hurt to have a strong sales team to back you up. Especially for marketing and sales positions, hire people whose strengths are your weaknesses. Make sure the people you choose share your vision but personify the skills you lack.

4. Use technology to your advantage. 

If you are extremely shy, try to have a meeting with your clients by technological means. You may be more relaxed and easier to communicate through IM, Google Hangouts or Skype. You'll be more comfortable if you plan to follow up with face-to-face interaction.

5. Show genuine passion. 

The real passion, the one that enlightens your eyes and leads you to continue working, is contagious. Enthusiasm for your business and your customers will make you stand out, and others will notice you. Avoid the small talk about the weather and share your passion with others. Show your clients and consumers how and why you started your business and the reason you love it.

6. Get out of your comfort zone. 

It is not always who you know, but who knows you. Even if the thought of attending networking events makes you feel restless, assist them. Make it a goal to go one or two a month. Introduce yourself to at least one new person in each. You may be surprised at the number of doors you can open only by being in the right place at the right time.

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