One of the most frequent questions that arise in the mind of every entrepreneur when starting a business is where I should locate it? Take note of the following tips.
A critical decision, after having chosen the product that you will sell, is the geographical place where you will offer it. Your choice of this site can mean success or failure of your business.
Among your peers and colleagues, it is very common to hear the phrase “this place is salty” – or something similar. Comments of this kind arise in front of locations where they have been sold from ice cream to baby clothes and none with success. Could it be that the place has bad luck? or that we do not worry about choosing the most suitable location.
Only the combination of an excellent location, a great product or service, a first-rate service and the right price, will enable your enterprise to achieve success more accurately.
How to choose the right place for business?
Choosing the optimal location depends on a set of factors that define your business. Starting from the product or service, you must perform an analysis of the area needs.
Turning is essential
Remember that there is no perfect site. Each business requires a different type of place. If you want your customers to visit your company, visibility and easy access should be the two most important aspects that help you determine the right location.
However, if you offer services that you perform in the home or office of your clients, then being close to the main avenues, having a parking and storage space, should be the most important conditions to choose an excellent location.
Analyze according to competence
You have to take into account the competition if you intend to place business with the same type of product or service as the area businesses, prepare yourself for a big headache. Therefore, analyzing the environment according to this factor is paramount to highlight. The main thing is to try not to locate you just face to face to compete more directly.
Also read: 8 Options to Start a Business in the USA for Foreigners
Look at your consumer
When we choose which product we are going to sell, we also choose who we are going to sell it to. But identify who goes beyond just determining the sex or age of our future client. Who is really knowing what it is like, what does it do ? and often even, how does our client think?
Once our customer is as known as a friend, we should be aware where it would be best for us to acquire our product.
Make the task easy for your client
When you think about choosing a local, it is critical to know where your customers are. Everyone prefers the easy rather than the difficult. If the business is close to clients, the product can be purchased without further effort, and you will ensure that they return.
But if you buy it, it’s time to gag or lose time, and the consumer will look for another product in another place that will give you more comfort.
Consider the type of zone
An aspect of a more bureaucratic nature, but equally essential, is to gather information about the kind of commercial area in which you intend to install. In the case of the capital of the country, the Federal District Government establishes the business areas of all the delegations.
There are areas assigned to certain industrial areas, for example, in some avenues or streets of the city is prohibited the sale of particular products.
For example, there are certain areas of the city and residential areas, where it is strictly forbidden to open shops or offices.
There are other areas where land use change can be handled because they are in transition. It is important to know the above because we can save many dislikes and setbacks with it.
If you don’t live in the Federal District, in the local head of your locality, you will be able to help you determine if the turn that you want to dedicate can operate in a particular place.