It’s no surprise that social media is super important when it comesto your business. Social media is how you connect with clients andpotential customers; it’s how you give your company and brand thatauthentic personal touch.
But the whole marketing aspect of social media is tough. It’s morethan just a few tweets here and a couple re-pins there. In order to getthe most out of your social media marketing, you have to be strategicabout your posts, tweets & pins.
Social media marketers are the perfect examples of this, so let’s learn from the experts!
Here are 5 habits of successful social media experts:
They listen to their audience.
Social media experts know that, without their audience, they havenothing. They understand the importance of listening to what theircustomers want. If they just sat back and spit out whatever content they felt like with no regard to their audience, they would be missing a ton of potential.
Social media experts pay attention to what their consumers are saying and how they’re saying it. Then they take that information and use itto create more content. They take note of what works and what doesn’t,what gets engagement and what gets ignored. They play off of what theiraudience likes and what they don’t. (Read: How to Drive Traffic To Your Blog from Pinterest)
They utilize the different social media platforms in different ways.
Every social media platform is different, and social media marketerstake advantage of that. Each platform caters to different demographics.Depending on the industry of their business, marketers choose to focuson the few platforms that will benefit them the most, instead ofspreading themselves too thin by trying to tackle all of them.
Social media marketers also pay attention to what kind of information does that best, at what time. Each platform has certain types ofcontent that outshine the rest and certain posting times that usuallyget more engagement.
For example, videos do really well on Twitter and Facebook, but not so well on Pinterest. (By now you must want to learn more, please consider to read: How to use Twitter for Digital and Social Media Marketing
Pinterest seems to perform better in the evening, and Facebook tendsto get more engagement during the day. Paying attention to thesedifferences can make a world of a difference in your marketing strategy. Here is a Guide to using Pinterest for successful marketing.
They set clear, attainable goals.
In order for social media experts to meet a goal…they have to haveone. The more specific the better, that way they can easily tell if what they were doing is working or not.
For example, if you want to increase your Facebook page likes, youshould have a specific number or percentage in mind. Why? Because if you look at your page and you have 250 likes and you want to “increasethem,” than technically getting 1 “like” would make you meet your goal.Would you be happy with a +1 increase? Probably not.
When you get specific about your goals, it gives you a clearvisualization of what matters. By saying “I want to increase my Facebook likes by 50 because it will increase my exposure with potentialclients,” you’re giving yourself a very clear objective. Now that youknow what you want and why, all you need is the how. Understanding yourgoals can help you plan out a strategy that will benefit your businessin the most powerful way.
Also, don’t set goals that are too far out of your reach. Start yourgoals small. Small improvements can add up to big successes, without the stress and discouragement. Please check out Top 5 LinkedIn Marketing Tips for Business
They track & analyze the important data.
In order to get insights from their social media efforts, expertstrack and analyze a lot of information. Which information do they lookat directly? Well that depends on the goal they have. (See why #3 is so important?!)
They break down their goals and pay attention to the data thataffects them. If something isn’t working, they adjust it. Tracking andanalyzing information helps them to compare numbers…which ultimatelyhelps them decide if their efforts are working or not.
If you’re just tossing content out there to your audience and you’renot measuring it’s effectiveness, how are you going to make it better?You would have nothing to compare it to. It’s like going into a warzone…..blind-folded and just hoping for the best.
They engage and connect with their customers.
Okay, so we know that successful social media experts listen to their audience (that was #1), but what they also do is connect with them. That’s the whole point of social media, right? To be social.
Social media marketers try to build meaningful relationships with their customers, because without their customers, there’s nobusiness. They share great content with them, comment on their thoughtsand opinions, and ultimately let them know that, as a customer,they’re important.
Connecting with your audience and engaging with them, whether it’sfrom posting tips/tricks, commenting or conversations, builds trust.They start to see a personality behind the business, which makes yourbusiness more authentic and personable, and ultimately leads to more trust & more sales. (Read: Drive Free Targeted Traffic Using Facebook Groups)
When it comes to social media marketing, there’s more than meets theeye. If you want to get the most from your efforts, you have to developthe best habits that surround them. Social media is forever changing,but understanding the habits of social media experts can help yourefforts be powerful and effective, regardless of the algorithm.