Everyone wants to know the key to having a successful business. The truth of the matter is that there’s no one thing that leads to business success.
What does your idea of success look like for 2016? People start their own business for many differentreasons and motivations. Therefore, your idea and definition of successmay be completely different to others.
The key is to start your year off with some clearly defined targetsand make sure you keep checking your progress against that as you gothrough 2016.
1. Define success
To achieve success, the first thing you need to do is define it. Askyourself what you want to achieve and establish a timeline to achieve it by. Success could include everything from increased profit to flexibleworking strategies and higher employee engagement levels.
2. Plan ahead
To make a plan for the future, it’s essential to look at what has and hasn’t worked in the past. Review your original business plan. Identify any new opportunities and highlight any issues. Create your plan withanswers to what, when and how, then put it somewhere you won’t losesight of it. The plan will help ensure you stay focused while you’rebusy with the day-to-day of running your business.
3. Review performance
Assess your company’s performance for the year. What goals did youhave that went beyond financial performance? Did you launch a newproduct line or service? Did you achieve everything on your goal list?If not, what changes do you need to make so you can achieve them? Basedon this review, ask yourself whether your plan for 2016 has the rightblend of ambition and reality.
4. Customer insights
It’s essential to check in with your customers and clients. You’d besurprised at the insights that can be gained by listening to their views on how you could improve their experience, or any general observationson your business. It also demonstrates you care, which is a great way to reinforce customer loyalty. Encourage their engagement withcompetitions and rewards – and make sure you keep talking to themthroughout the year.
5. Talk to your team
Good leadership is all about communication and inspiration. It’simportant you keep staff motivated by sharing your vision for the future and the role you see them playing in it.
Create a learning culture by encouraging them to seek learningexperiences and offering as many opportunities for growth as possible.Share your plan with them and set goals which flow directly from it.This creates purpose and alignment and ultimately a sense of achievement is an excellent motivator.
Make sure you celebrate those successes and achievements, no matter how small.
The ability to drive for the long-term but deliver in the short-termis a key skill for anyone who wants to be successful. It’s especiallyimportant for leaders who want to inspire their teams to achieve along-term vision. So, beginning 2016 with a plan is a great start toinstalling good habits and discipline so you and your team can be as organized and focused as possible throughout the rest of the year.