Can I really build anything like a successful startup business in 7 days?
When I’ve brought up the idea in conversation, people have responded with you can’t build something important in 7 days! Or, I can’t build ‘what I want to build’ in 7 days!
That might very well be true. The business or product youhad in mind probably won’t jibe with Dan’s approach, that’s why it hasvalue.
It’s not an approach that focuses on building greatproducts (although it doesn’t mean you can’t). It’s really an attitudeabout entrepreneurship— a know-how better learned by ‘launching in 7days’ than by ‘validating your product.’
Most of the business idea suggestions below are marketingservices, and look more like offers more than fully fledged businesses.That’s no accident. If you are looking to start your first business,marketing services is a great place to start (you can serve otherbusinesses and learn about marketing).
If you are short on 7 Day style ideas, here’s some to spark your thinking.
1. “Lifecycle Email Monkey.” These are the emails that you receive as part of a product trial, or being amember of a product or service. Setting them up can be a pain butthey’re extremely profitable. Why not set customers up on your system,tweak the approach monthly (they get to participate in the bestpractices you are developing), and send a monthly report.
2. “SEO Sweeper.” This blog has 400+posts. What if somebody jumped into my analytics, gave me a quick survey on my best visitors, and re-framed old posts to gain more traffic. Whynot take one big action every month and report on the results?
3. “Newsletter Nanny.” There are manythings that entrepreneurs value that they understand to be valuable buthave a difficult time investing in. Big time bloggers often understandthe value of mailing lists, but they generally don’t invest into them. Why? Because they are big time bloggers. They blog!
4. “Product Video Vixen.” You coulddevelop a basic format that people buy into. Maybe these are 1-2 minutes and share the story in a unique format. You could do them online only(with assets you request from them) for 2K or do them in person for anextra fee + travel.
5. “Recurring Rex.” Rex helps you reducechurn. One done-for-you high impact activity for your recurringsubscription that makes you your money back right away. Man you know how time intensive this stuff is to implement? (You might want to focus onone platform at the beginning). Which brings me to a great one…
6. “Membership Maven.” You know whatevery single membership site owner in the world has? A pain in theirtechnological ass. Most of us are using something out of the box thathas a ton of workarounds, or have patched together 15 different techsolutions. Why not put together a stack of solutions (mix and match?)that work and that your team supports? Offer install, hosting, andmaintenance packages monthly, and charge huge fees (5 figures) forstress free 100% secure migrations to your platform.
7. Product Feed Perry. This is a goodracket (I’m thinking here of Google product feeds or other paidadvertising products), but most people don’t stay in it that long.Perhaps it’s because knowing how to market products online is often more difficult than developing your own product (you can launch one in 7days right?). Getting attention and buyers for something is harder thanfiguring out what “something” is. So most people that start out withthis type of client work get sick of their clients and burn through itrelatively quickly. That also means that there is always an immediateopportunity to step up and situate yourself as a paid advertisingconsultant (with productized services of course).
8. “Writer Ghost.” This one would require a lot of work and some relationship building. For the amount of inputrequired, you’d need to get yourself to the point where you could charge pretty high rates. You could also focus on more technical industrieswhere you interview the founders, do some research, and turn thatcontent into authority blog posts every week. I know people pay for this type of thing because I have friends that make many thousands ofdollars a month writing these posts for others.
9. “Facebook Fiend Campaigns.” You know what sucks? Setting up and managing Facebook ad campaigns. Rob Walling said he’d pay for it on stage at #DCBKK. That’s where you come in. Why can’t you create and manage one new campaign a month for me? Mark Manson said that Facebook has the potential to bring me 10’s of thousands ofvisitors, but all it does for me is bring me photos of my cousins kids.Help!
10. “Digital Workshop.” Why not create ashop that allows you to select from a menu the style and type ofartifact you’d like to purchase. Any kind of ‘artifact.’ Slideshares.Podcasts. Illustrations. Ben Krueger makes a nice living editing podcasts for people. Make a rock solid process behind the scenes that allows you to get a decent profit margin on your efforts.