What are on-page seo factors: How to use on-page SEO properly

By | 02.03.2016

Their are more than 200 factors which can be responsible for your site rankings.Here i am sharing a checklist for doing on page SEO. No single factor on the checklist is make-or-break for getting your page to rank well, butthey work in combination to raise your overall score / ranking on SERP.

Perfectly Optimized On-page SEO Checklist

  • Content is high-quality, relevant, fresh and at least 500 words in length.
  • Target search phrase is included in page headline.
  • Target search phrase is included in at least one sub-headline.
  • Target search phrase is repeated three to 10 times within body copy. Don’tover-do it, or the page may get downgraded as spam. Keep the reader inmind as you work with the target search phrase. Copy should always bereader-friendly.
  • Page includes relevant images and/or graphics that help illustrate the target search phrase.
  • Captions for images and/or graphics include the target search phrase.
  • Content and/or tools and resources on the page are so good that visitors willwant to share your link with others and post your link elsewhere.
  • Location: If you are optimizing for specific country, state, city or regionalnames, be sure they are in your copy and perhaps in a page footer.
  • No misspellings or poor grammar. Yes, the search engines downgrade for either.
  • Inclusion of social media links and / or user discussion or reviews. Pages withactive visitor interaction are scored higher than static pages.

Coding and Behind-the-Scenes Factors

  • Include the target keyword/search phrase in the page URL if possible.
  • Title tag: Every page should have an HTML title (enclosed in <title></title> tags). The title copy should be unique, include thetarget keyword or target phrase, and must be 70 characters or less (anylonger, and Google will truncate it anyway).
  • Meta descriptiontag: Even if the search engines don’t weigh a meta description inranking a page, it is very important, because it is the marketing copyfor your page. The meta description in the page head-tag set (enclosedin <meta name = “description” content=””> usually appears withyour organic search listing, and induces readers to click through. Themeta description tag should be no longer than 160 characters, and should include your target phrase.
  • Image alt text: Use the target phrase in image alt text (embedded in the image tag as alt=”your keyword”)
  • Links from copy: Use links to other pages on your site, or other resourcesjudiciously. Links should be relevant to your page topic. The latestresearch shows Google may penalize any page containing more than 100links, and we recommend stopping well short of that number, unless there is a good reason. A few internal links (to other pages on your site)are a positive, especially if they tie together similar topics. Internal links also help search engine bots navigate and categorize your site.
  • Mobile: Make sure sites and pages intended for mobile devices are coded so that the search engines recognize them as mobile. This goes beyond the scope of this article, but keep it in mind as you work with your developer on a mobile site.


Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipethat you have tried. It is therefore vitally important that you include‘Chocolate Cake Recipe’ within your post title, perhaps “Easy ChocolateCake Recipe” or “ Chocolate Cake Recipe for kids”, etc.
This way, whenever someone searches for Chocolate Cake Recipes in a searchengine, your post has a better chance of showing up because you haveincluded those keywords.

Use high-quality, original content

“Original” means at least 25% different from any other content, and preferably 50% different – any less and you risk having your content picked up as”duplicate content” and virtually excluded from search engine resultsbecause of this.

Insert your keyword into the first 50 words

When indexing your site most search engines focus on the first part of yourpage, so it’s important that this section is particularly relevant. Forthis reason it’s essential that you insert your main keyword phrase into the first 50 words of your article

Page Titles

Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to includerelevant keywords for your content, as these are used within the searchresults when your page is listed.

Forinstance, if we continue to use the ‘Chocolate Cake Recipe’ example,then a good meta description for that page would include those keywordsand related ones. So, “This easy chocolate cake recipe is possibly themost delicious, mouth watering, chocolaty cake ever made.” would be agreat meta description to use, as it is relatively short, whilstcontaining a number of specific keywords.

Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simplyinserts all of the information into your page HTML format for you,making your life a little easier.

URL Structure

Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.

URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.

Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smallersections & paragraphs to make it easier for people to read. Thesesections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.


Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2,H3, etc. Search engines use these to determine what is important withinyour content. This is why keyword rich headiness are more usefulthan generic ones. Make sure you write keyword rich headings in theorder of priority in H1, H2 and H3 title tags. They are used by manycrawlers to differentiate important content.

Keyword Density

Including relevant keywords throughout your content is very important, as ithelps search engines work out what your content is about. However, trynot to excessively repeat and overuse keywords just for search enginerobots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If youfind this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk ofbeing banned.

Image SEO

Using images within your content is a great way to make your site morevisually appealing and break up boring chunks of text. You can utilisethese images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as yourpage titles. Including relevant keywords can help people find your sitewhen searching on Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

Internal Linking

People often think that the only links that count are those from otherwebsites. While these links are important, these are not the onlyimportant links!

Placing links to your other website pages, is agreat way of improving your site and used properly, internal links canbe a useful weapon in your SEO arsenal. Not only does it make it mucheasier for your visitors to navigate around your site and find all ofyour content, but it also ensures that your site gets properly crawledallowing the search engines to find all of your pages. It also helps tobuild the relevancy of a page to relevant keywords and phrases, whilstalso helping to increase the Google PageRank of your pages.

There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanentnavigation links.

On theoff chance that you are running a site for a little business and youhave to get nearby clients scanning for different terms on Google thenon page SEO is everything you need to do.

On pageoptimization is a way to do something into a site by keeping in mindabout reader friendly matters and the rules and guidelines.   

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