Importance of Building a Mobile-Friendly Website

By | 10.12.2015

Within the webmaster community there has been considerable debatelately, regarding the importance and impact of mobile website speed, and moreover the role it plays in determining a website’s overall score and page rank.  On one end, there are those who swear that it makes nodifference whatsoever how fast one’s mobile site is, while otherscontinue to argue that it makes all the difference, while forcingdevelopers to split urls and compromise their SEO.
Of course,there’s more to it than just these two common verbal feuds.  To settlethe issue once and for all, let’s take a no-frills look at how mobilesite speed can impact your overall site rank, and what you need to do to remain search engine and SEO-friendly.

Familiarize Yourself with Responsive Design Techniques

When a user arrives at your site, via mobile or desktop browser,responsive design allows the application to open seamlessly, regardlessof which device they used to arrive there.  The technology automatically responds to their specific system parameters, by adjusting page anddisplay settings, auto-scaling and resizing images, compressing orenhancing DPI ratios and making other adjustments needed to present aclear, trouble-free viewing experience.

By Google’s own admission, responsive design is a safe and effective technique that can be usedfor building fast-loading sites, with no negative impact on SEO or pagescore.  If you’re new to all of this and need a more simplistic, yeteffective, way to increase mobile website speeds, setting up a mobile redirect can work just as well.

Using Mobile Redirects to Increase Page Load Speed

Another savvy way to preserve your good page rank while boosting mobile speed,is to set up a mobile redirect.  The most common involves automaticallyredirecting mobile visitors to your primary url, though it can work theother way too if you’re actively promoting your mobile site, or running a mobile-based ad campaign.  This allows you to keep everythingconveniently located on a single url, without the worry of having yourpage rank being divvied up between two separate addresses.

Mobile Speed: Going Pro or Do it Yourself?

Well, this depends… do you write code for a living?  We kid of course, but if you’re not familiar with the basic and semi-intricate tenets of mobilesite technology, you will definitely want to call a webmaster ordeveloper for their expertise in the area.  The last thing any of uswant is to inadvertently undo years of editing and updating andoptimizing, simply because we were unsure of how to properly redirect amobile site.

One of the advantages of working with a developer who genuinely understands mobile optimization, is that in addition toproperly setting up your mobile website, they will also be able to lookat other SEO practices you have in place, while making sure that nothing essential has been overlooked.
Mobile websites and technology are unquestionably here to stay, and there’s no way to argue the role theyare already playing in how we live.  If you’re in an industry that isbecoming increasingly dependent upon mobile search technology, don’twait until it’s too late and you’ve been out-optimized by one of yourcompetitors.

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