Think Like Google and Smash Out Home Business Plan in Five Days

By | 08.12.2015

There’s a crack team of business strategy experts at Google who parachute in and help businesses make decisions on how to grow their product or service.
The team, Google Ventures, does this through a five-day ‘Sprint’where they work with owners to figure out how to take a new idea tomarket without wasting a load of time and money.

Monday to Friday, problem to solution
A week of pain for all that gain – it’s got to be worth a try. Thegenius aspect of the Sprint is that the Google guys don’t wait untilthere are ‘real’ things to test on customers. Instead they just make aquick model. It’s put in front of customers and their feedback is thenused to make the real product or service something customers actuallywant.
You don’t have to be an online business to take advantage of this five day Sprint. The approach can be appliedto any business with a problem to solve or decision to make.

Got an idea? Then run with it!
Instead of storing up good ideas but never making time to put theminto action, a Sprint forces you to focus. Say you run a cake stall atthe local market. It’s been going well and you sell out of most of yourstock. You need to introduce some new products but you’re not surewhether to go sweet or savoury; which flavours will sell best? Is there a demand for gluten-free products? And how will you manage the increasedworkload?
You could spend weeks or months mulling this over, asking for opinions, doing a bit of research. Or you could Sprint.

Here’s how it works…
If the business is just you, try and recruit a few people who’ve been along for the ride. It’s important to get input during the Sprint fromsomeone who has experience of using your product or service.
Put yourself under pressure by arranging to get feedback fromcustomers at the end of the week. For the cake stall you might want tocreate a short survey for customers, have samples of new products forthem to vote on, or direct them to your social media pages to shareopinions.

Find your sweet spot by focusing on one goal
Keep your mind and your options open by wondering ‘how might we…?’.The baker might be wondering ‘how might we’ get each customer to spendmore at our stall?
Monday: Time to dig deep. Break down everything you already know about your business/product/service. This is where you:

  • Look at what your competitors are up to
  • See where the opportunities are in your market
  • Decide how you measure success
  • Experience your business like a customer would.

Tuesday: Get creative. Sketch solutions, pop ideason Post-it Notes, doodle your thoughts. If you come up with more thanone way to solve your problem, that’s a good thing. Now you can reallyconsider your options instead of just going with the first solution youthink of.

Wednesday: Your best solutions should be starting to emerge. Develop your top two or three ideas in more detail by goingthrough how it would work step-by-step. So for the baker this couldinclude working out ingredient costs, storage, retail price.

Thursday: Create something you can test on customers – without doing all the work. For our baker this might mean making amenu featuring the new products, or having descriptions and prices forthe new flavours.

Friday: Time to test. Ask your friends, family,customers and potential customers to give feedback on your new offering. For the baker this could include asking: Do you like the new range?What do you think of the prices? How many would you buy? What do youthink of the packaging?

If it’s a positive response – great, press on. If not, use thefeedback to refine your idea. For example, if customers think yourproduct is too expensive you might need to look at how you can reduceyour overheads. But isn’t it better to know that now, before youinvested time and money in launching your new product range?

Whatever approach you decide to take, remember the Google mantra: done is better than perfect. The sooner you can get something, anything, in front of people, the sooneryou can find out if it’s a winner and start making money from it.

Full Search Engine Optimisation Services

If you’re new to internetmarketing, you might be looking for a full search engine optimisation(SEO) service to launch your website.  Alternatively, you might alreadyhave an established website and understand the benefits of search engine optimisation, and simply want a professional SEO service to save youtime and effort.
Our team at SEO Service Pros delivers afull SEO service to companies across a range of market sectors.  Withwide-ranging skills, we can deliver a full search engine optimisationservice or any particular elements you need.
If your website is not meeting your expectations, we can help.  With areputation for honesty and professionalism, you can rely on our team todeliver a completely transparent service with a measurable ROI (returnon investment).

Complete SEO Services

Our search engine optimisation services fall into two categories:

  • On-page SEO
  • Off-page SEO

What is on-page SEO?

On-page optimisation refers to the SEO activities which directly influence the performance of each page on your website.
Every page on your website must beoptimised.  When you conduct an online search, the results shown areindividual website pages.  Many people assume the number of resultsrefers to whole websites and are surprised to find this is not the case.
This means it is important to optimise each page of your website to make the most of your SEO opportunities. On-page SEO refers to the techniques used to optimise each page of yourwebsite.  These include:

Keyword Optimisation

When people search online for a product orservice, they use specific keywords.  A keyword can be a single word oreven a phrase.  These keywords are all-important to your site’s searchengine optimisation.  Research might be needed to establish the mosteffective keywords to use.
Once your keywords have been researched, our team of skilled SEO copywriters can help by writing effective optimised copy to help both your website visitors and the search engines.


Metadata is the ‘behind the scenes’information on your website.  This data helps the search enginesunderstand the content of your website.  Each page must have its ownmetadata.  This is because metadata describes the particular page, notthe website as a whole.
Metadata must be carefully written to thecorrect parameters for best effect.  Keywords must be used throughout to enhance the search engines’ understanding of your site.
The ‘page description’ element of metadatais often displayed as the ‘advert’ which is shown when your site islisted in search results.


HTML Coded Headings

Headings in your website copy shouldcontain relevant keywords and be HTML coded.  This alerts the searchengines to the subject of that section and helps them understand theheadings.
You will see our SEO Service Pros websitecopy is divided into short sections, each with its own keyword-richheading.  This helps the on-page optimisation.  It’s important toremember keywords are used by human visitors to your website too, asthey scan the page for the product or service they want.

Full Search Engine Optimisation

Emboldened Keywords

Like headings, using a bold font for keywords identifies them as being of importance to the search engines and visitors.

Source Code

Websites are made up of coded computerlanguage.  These codes must be carefully created to help the searchengines find the site and travel around it.


Off-page SEO

Off-page optimisation describes the SEOtechniques used outside your website which affect its optimisation. These elements add stature and credibility, and help drive traffic toyour website.  Off-page SEO includes:

Directory Submissions

Your website and company details are submitted to third party sites as part of your directory submission campaign.  This delivers valuable backlinks to help your optimisation,as well as increasing the potential number of visitors to the site.

Article and Blog Submission

Online articles and blogs help boost your company’s reputation.  Running an article submission campaign increases brand awareness, credibility and provides a source ofincoming links to your website, boosting your search engineoptimisation.

Online PR

Like articles, an online press release submission strategy helps you publicise your company news as well as creating backlinks to your website.

Link Building Campaigns

A link building campaign is an essential part of off-page SEO.  Relevant, quality links helpyour site’s optimisation.  They drive traffic to your website and helpthe search engine robots and the human visitor travel from site to site.

Social Media

Social media optimisation gives you atailor-made platform to promote your organisation.  It can be used todrive traffic to your website or blog.  Social media sites like Twitterand Facebook are powerful online viral marketing tools.  Social mediausers spread and share information.  A well-managed social media campaign can transmit information about your brand across the world in a matter of minutes!

Why Use an SEO Consultant?

When you think of all the on-page andoff-page elements which comprise an effective search engine optimisation campaign, it’s not surprising many savvy businesses choose tocommission SEO consultants.  So why spend your time wrestling with yourown search engine optimisation when our skilled professionals at SEOService Pros are here to help?

Leave a Reply

Your email address will not be published. Required fields are marked *