Blogging has the ability to take up such a massive amount of time asit is that the thought of taking out more time to plan posts ahead oftime probably doesn’t sound that appealing. But pre-planning blog postscan actually end up saving you time in the grand scheme of things andmake for more well thought out posts that more people are interested in reading. Why, you ask?
For starters, when you take the time to pre-plan posts you avoidhitting the inevitable lull that comes with blogging (and just writingin general). It happens to the best bloggers out there: that time whenyou sit down to write out a stellar post and are hit with… nothing. Byhaving a slew of posts already in queue, or ideas set for each day, youavoid hitting the dreaded writer’s block. You also avoid the rush of “oh my gosh what on earth am I going to write about today!!!” that inexorably comes each morning when you sit down with no plan in play.
Pre-writing posts is also a good strategy to implement because it givesyou the flexibility of publishing them whenever you want and lettingthem marinate in a draft form, allowing you to come back at random andtweak to your heart’s desire. This takes a post that otherwise wouldhave been hastily thrown up onto your site to the next level becauseyou’ve had time to add to it, edit it, and perfect it.
Planned posts also can help to expand readership – something justabout every blogger wants to do at some point in their blogging career.By planning posts ahead of time and writing posts ahead of time you arecreating better content which will then equal something that people aregoing to want to read and want to share more, thus increasing yourreadership. When you write posts that cater to both what people want toread and tie that in to what you want to write, you are able to cater to both sides of the spectrum. This is in contrast to the theory of justblogging about your day or week, and allows creating a certain themethroughout your blog that you can tie into everything you write about.
Having well-written blog posts go up on your website regularly iswhat makes successful bloggers successful. They don’t quickly sloptogether posts and hope that the post ends up appealing to theirreaders, but instead spend time putting together material they feel will be enjoyable to their readers.