Tag Archives: content-management

content-management

What is Content Marketing? How to Create a Content Marketing Strategy?

What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The key word here is “valuable” It’s what changes this definition fromone that could describe almost any form of… Read More »

8 Ways Content Marketing and SEO Can Work Together

Since the rise of the term content marketing, perhaps two years ago,there’s been plenty of talk about the end of SEO and its replacement bythe ‘new’ discipline. It’s true that many search agencies have since rebranded or haveemphasized their content expertise, but this doesn’t mean that contentmarketing has rendered SEO obsolete. Far from it. Indeed, the… Read More »