Tag Archives: Content-Marketing

Content-Marketing

5 Mobile-First Content Strategies

Recent studies by Nielsen and Google have found that while 77% of mobile searches are performed with a PC or laptop readily available, bounce rates are 9.56% higher than when users are actually on their desktop or laptop. This should tell marketers that there are some serious opportunities afforded by increased focus on mobile browsing,… Read More »

What is Content Marketing? How to Create a Content Marketing Strategy?

What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. The key word here is “valuable” It’s what changes this definition fromone that could describe almost any form of… Read More »