How Brands Are Using Instagram Stories?12:30 AM
On August 2, 2016, Instagram announced a new feature: Instagram Stories. Companies now have the opportunity to get closer to their target au...
On August 2, 2016, Instagram announced a new feature: Instagram Stories. Companies now have the opportunity to get closer to their target audience and get into their tight circle.
Already used daily by 100 million people (about 500 million regular users), this new feature to upload photos that disappear within 24 hours. Thus users can give an overview of their daily life to their subscribers without the picture being on their profile.
While Instagram had become the privileged place to post its most neat and worked clichés, this update makes it possible to render to the social network the notion of instantaneous, present in its name.
Instagram Stories or Snapchat?Snapchat, for more personalized content
The social network constantly reinvents itself to allow its users to express all their creativity, and create snaps in their image. Added filters, emojis, and more recently Emojis to the image of the user ... As many opportunities to build individual photos. And this, the brands have understood, especially with the Geofilters and effects on selfies. For a product launch or during a particular event, many have been offering filters, which the snap chatters have resumed with fervor.
For his part, Instagram is more rudimentary, proposing only the addition of text, color filter, and the possibility of drawing on his photos (nevertheless with a pen neon effect!).
Instagram, to reach a larger audienceWhile Snapchat is mostly used to interact with its close relations, Instagram has always allowed to follow and interact with celebrities, media and brands. The addition of Instagram Stories will enable these high audience accounts to disseminate their ephemeral content to a larger community.
And this seems to be the asset that Instagram wants to put forward in its next update: the addition of Stories in the "Explorer" section. This part is dedicated to the recommendation of photos and videos, which according to Instagram , are selected based on the tastes of the user, the people he follows and publications he loves. Revealed by the media Techcrunch, this recommendation Stories would be built on the same criteria as photos and videos. It would allow these ephemeral contents to be seen by people not subscribed to the account but potentially interested in its contents.
So the two social networks each have their differences and benefits, the choice of which depends on your strategy. Instagram Stories being still quite new, new features should come up to improve the experience and customization. To follow closely!