10 Tips on How To Satisfy Customers in Business to feel special12:28 PM
Eenhancing customer satisfaction with an effective action plan, Ensure you customer loves your product and service. Remember your most unsa...
Eenhancing customer satisfaction with an effective action plan, Ensure you customer loves your product and service. Remember your most unsatisfied customer is the best teacher for your success.
People buy from products from emotions. These are the ones that are used for emotional marketing, sales strategy that companies use to empathize with the consumer.
The guru in emotional marketing Juan Manuel García argues that customers buy on emotion and justify with reason, that is why in business everything must revolve around the client and their feelings, as it is to be the goal of the company.
Emotional marketing finds not only that the customer becomes recurrent, but promotes the construction of a brand-consumer relationship.
Speaking of buying, the human being is a being of emotions and not reasons says the consultancy APCO WorldWide, which says that 60 percent of buying decisions are motivated mainly by feelings.
If you are interested in emotional marketing, Marc Gobé, an expert on the subject points out that his 10 commandments are:
From consumers to peopleIt is necessary to see customers with a new conception, that is, as people who react to our stimuli, who feel and who buy.
From product to experienceThe product, while meeting the needs of the consumer, must also provide experiences. Campaigns must be created that reach the heart, that attracts and generate emotions.
From honesty to trustHonesty is something that the customer takes for granted, but trust must be earned by the brand to engage. You have to get the customer to trust us.
Also read: 7 Tactics To Becoming A Better Negotiator