What is the Importance of Storytelling in Content Marketing Strategy9:15 AM
Use storytelling in your contents to get advantage on advertising and marketing. Storytelling is not intended to be a “selling” tool; it...
Use storytelling in your contents to get advantage on advertising and marketing. Storytelling is not intended to be a “selling” tool; it's a method of building customer engagement. But storytelling boost content marketing strategy and engagement for brand promotions.
To get your readers hooked with your posts and articles, try to tell stories that make them feel identified.
If you have an ear to what is happening in the world of marketing and business, you will surely have heard the phrase "content is king". In fact, many industry experts say content is going through a golden age and companies have noticed. Yahoo is strengthening its digital strategy, Vox Media continues to expand companies and BuzzFeed seems to be taking over the world.
If you still do not fully understand what storytelling is and how it works, here's an explanation:
What is storytelling?
Why use stories in blogging?
If you are able to successfully add storytelling elements to your blog posts/articles you are 10x time ahead in blog marketing.
How do stories help in marketing?
How to tell a story?
Where to start creating storytelling for marketing?
Here are the steps of storytelling:
1. Create a scenario
- Start with an interesting phrase like "A few days ago", "Guess what?" Or "Did you know ...?".
- Share an experience that impacted your life
- Tell about something from the past that you remember
- Communicate to your audience as if they were in front of you
- Make the audience feel part of your writing
2. Introduce the characters
In blogging, "you" (the reader) is always one of the characters in the story. You must be the narrator, protagonist and even antagonist if you dare. Introduce yourself in few but influential words.
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3. Create suspense and curiosity
This is where the magic happens and where your blog is important. Before you get to this point, you were just creating an introduction, and then you are heading toward the conclusion. This part should have an element of suspense and a curiosity to keep users involved.
4. Dissolve suspense and curiosity
After you've created your surprise element (anything like a discovery, experiment, research, or opinion), you must dissolve your findings into facts, data, figures, graphs, and reference links that prove your point.
5. Design an outcome
I always emphasize creating an end with a call to action. The outcome must be powerful and have such an impact that it opens the door to discussions, suggestions, questions, recommendations or acknowledgments of the readers. You want the readers to think it's worth sharing it, giving it "I like" and socializing it.
When you have these five elements in your writing, your content becomes a more enjoyable reading. Using stories in blogs, marketing guides or guest posts is a great tool because it lightens the atmosphere that surrounds a heavy and difficult subject.
What is the Importance of Storytelling in Content Marketing Strategy?
You can't neglect the importance of storytelling for blogging success and you digital marketing strategy.