Branding Guidelines Your Small Business Should Live By12:55 PM
The personal brand is an underestimated necessity for every professional. It helps you bring in gre...
The personal brand is an underestimated necessity for every professional. It helps you bring in great opportunities and reach your goals. Branding is everything. It shows
off your brand and what exactly you and your company are all about! If you’re looking for a brand refresher or
you’re just starting out, take these branding guidelines into
Logo & IconYour logo is going to be the first impression of your business. It’s what people are going to always relate with your brand and you want to make sure it’s perfect. There are so many things to consider when designing your logo, but I’ve tried to simplify it as much as I can. First thing is to make sure to do your full research before designing it. Don’t just design it because it’s cute, make sure it reflects your brand personality! Two, don’t do anything too trendy–choose a logo that’s simple & timeless. Your brand & logo will evolve over time, but you want to make sure that it stays somewhat consistent and again, evolve, not change. The more simple your logo is, the better!
Along with your logo, you’re also going to want to create an icon that correlates with your logo & brand. This will allow you to have more options and also help with different design elements!
Color PaletteColor has a big impact on your brand as well as how your customers perceive your brand. It’s extremely important for you to incorporate your colors on EVERYTHING. Before selecting your colors, it’s crucial to have an understanding of your brand personality. Color psychology is a thing and you want to make sure that you’re selecting the right colors that go with your brand personality. Pick one to three primary colors for your brand, but also pick out specific shades of black, white, and grays to use. For example, at Bloguettes, we never use the color black. We use charcoal, because black is too harsh for our brand personality. It’s also important to be specific with your colors. Don’t just pick a general color, select the specific shade by getting the PMS & HEX color code.
Once you’ve selected it, it’s important to use all primary brand colors equally. Don’t use one more than the other, use all equally, so people recognize your brand color as a color combo!