46 Blogging Benefits: Must Change Your Business Forever4:26 AM
A s you might imagine, I always chuckle a little bit when hearing these words, but my response gener...
As you might imagine, I always chuckle a little bit when hearing these words, but my response generally sounds like this:
Blogging, when done the right way, will change your business. It will change your life. It will change everything.
50 Blogging Benefits that Will Change Your Business Forever1. The more pages (blog articles) your website has, the more time consumers will spend on your site. The more time they spend on your site, the further they move down the sales funnel. Like the quote says: “If you hang around the barber shop long enough, you’re going to get your hair cut.”
2. You’ll see that “viral posts” are often grossly overrated, and your actual goal is attaining customers and achieving ROI, not silly metrics that last a few days and then fade off into the social media sunset.
3. People will view you as the expert voice of your industry—the go to place of information, teaching, and enlightenment.
4. You’ll quickly find out blogging isn’t the science so many make it out to be. When it comes down to it, consumers have questions and a great blog answers them. It really is that simple.
5. You’ll see just how much consumers appreciate honesty and transparency—especially considering your competitors choose the “Ostrich Marketing” (aka head-in-sand) approach.
6. You’ll quickly find that some social media “experts” have no idea what they’re talking about and “the rules” can vary drastically depending on the industry, niche, company, etc.
7. You’ll realize that many readers don’t understand silly acronyms and industry jargon—a product of the curse of knowledge and a problem of bloggers and businesses everywhere.
8. You’ll start online relationships that turn into true offline friendships.
9. You’ll show consumers you actually care about them. Why? Because most businesses in your industry aren’t even blogging and taking the time to be great teachers. In the world of business, the best educators get the reward.
10. You’ll quickly hear your competitors and others in your field complaining about your motives, tactics, etc.—a natural byproduct of questioning the status quo and becoming a thought leader in any field.
11. You’ll find those in sales become much better at their job when they blog. Don’t believe me? Write about a subject for the next hour and then go explain that subject to a friend or client and see just how easily the words and thoughts flow.
12. You’ll ask yourself, “Why in the world did we wait so long to embrace blogging?? Geez that was dumb!” (You may not ask yourself this, but I’ve asked myself this question about 15,864 times over the last 3 years.)
13. Your website will get more traffic through SEO. (Good traffic leads to good leads which then leads to even better sales.)
14. Your website will get more traffic through social sharing.
15. As more members of your team buy into the “culture” of being teachers and thought-leaders, a feeling of unity and togetherness will grow within the ranks of the organization.
16. You’ll be drawn to the other leaders and thinkers in your industry, and your mind will be expanded and quickened due to their profound influence.
17.You’ll get a chance to tell your CEO and management team, “Ha! I told you this stuff would work if we just stuck with it and chose greatness!!” (and then you’ll get a raise for your efforts. ;-))
18. Once you overcome your fears of blogging, you’ll also gain the strength to do more video-based marketing as well.
19. Instead of being a part of the problem, you’ll now be a part of the solution.
20. Other companies in your industry will come to you for advice and knowledge.
21. Because of tracking, you’ll be able to see which companies and competitors are scouring your website.
22. You’ll be a positive voice of change when things aren’t what they should be in your industry.
23. You’ll be giving your sales department more ammo to use throughout the sales process.
24. Your emails will now get better because they’ll include all that content you’re producing.
25. Other business ventures and opportunities will arise as your popularity, brand, and influence grow.
26. You’ll attract better, more qualified employees as they’ll see you as a “forward thinking” and “social” organization.
27. By blogging, you’ll have a better feel than ever as to what your customers do and do not care about. In other words, as you study your analytics, social shares, and comment section—you’ll see what folks are drawn to as well as the topics that don’t seem to have as much impact.
28. Speaking of blog comments, if there is any place that will give you a feel for your readers it’s a blog’s comment section. As you have discussions with them there (and on other platforms), you’ll be more and more in tune with their needs.
29. By writing blog articles, you’ll naturally have more value to share on your other social platforms, like Twitter and Facebook for example.
30. Writing inspires more writing. Teaching inspires better teaching. Listening inspires even better listening. This is the essence of a blog.
31. Your inbound links will grow…and grow…and grow. Even crazier, you won’t have to pay some black-hat company to grow your links for you—something that will end up biting you in the digital butt later on.
32. As you give valuable information, you’ll naturally grow your company’s list. And as you grow the list, you’ll have a much better email marketing campaign along with countless other list-marketing opportunities.
33. The more blog articles you write, the more opportunities you’ll have to repackage that same content and turn it into an eBook, white-paper, etc
34. You will be more prepared and able to beat the competition head to head. Why? Because you give value and you’re the better teacher. That’s why.
35. As your business benefits with more traffic, leads, and sales, you’ll now have more time to spend with those that truly matter in your life. The power of financial peace for a business owner can make all the difference in the world as to whether or not your kids know your name.
36. Because your community will grow, you’ll have the ability to crowdsource their knowledge, skills, opinions, etc.
37. You’ll develop your niche or “shtick” with each and every post, which ultimately leads to greater focus, clarity, and company vision.
38. Your prospects will become more and more qualified, which means better sales appointments, which also means much better customers to work with (and less of the ones that make your life miserable.)
39. You’ll likely learn to love writing, even though you never saw yourself as a “writer” before.
40. As others see you and your company as thought leaders, you’ll start to get more invites to events, conferences, etc. so as to share your unique story with the world.
41. You’ll start to depend less on Pay Per Click and other outbound marketing techniques because your inbound marketing will become the core of the company’s lead generation campaign.
42. You’ll learn what numbers really matter in your business and what numbers, especially the social media ones, don’t mean squat.
43. You’ll start to see the platform that will best serve you and your business. In some cases, it may be just blogging. In others, it may be video (YouTube), or visual (Pinterest), or social (Facebook, Twitter).
44. More and more people will ask you for guest posting opportunities—either on your site or theirs. And as you guest post on other sites, you’ll be exposed to new audiences, opportunities, and attain more inbound links along the way.
45.You’ll learn very quickly what subjects you’re most passionate about (and could discuss forever) and also those subjects within your business that clearly do not make you jump out of the bed in the morning.
46. People around the world will thank you for caring, teaching, and helping. As you give value and work to solve problems, no matter the niche or field, you’ll be blessing the lives of others. Ultimately, is there any greater benefit than this?