40 Ways to Write Great Headline to make it Clickable

I collected a trove of interesting and actionable headline formulas from some of the best sourc...

Ways to Write Great Headline

I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments.

Whenever we write longer, it’s important to remember exactly which words will carry the most weight—those at the start and those at the end.

  1. Surprise – “This Is Not a Perfect Blog Post (But It Could’ve Been)”
  2. Questions – “Do You Know How to Create the Perfect Blog Post?”
  3. Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
  4. Negatives – “Never Write a Boring Blog Post Again”
  5. How to – “How to Create a Perfect Blog Post”
  6. Numbers – “10 Tips to Creating a Perfect Blog Post”
  7. Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
  8. Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post
  9. Interesting adjectives + unique nouns - Ex. Awe-Inspiring Examples, Painstaking Lessons, Can’t-Miss Takeaways, Brilliant Strategies, Underrated Ideas
  10. Amazing Headline: Subhead! Start with a great opener, place a colon, add a complementary headline. - Ex. The Fine Art of the Apostrophe: How to Master the Most Difficult Punctuation Problems
  11. The SEO-heavy headline - [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results] - Ex. New and Useful Content Marketing Trends That Will Drive You More Traffic
  12. Start with "Who Else Wants ____" - Ex. Who Else Wants an Easier Way to Share to Social Media?
  13. Start with "The Secret of ______" - Ex. The Secret of Writing Killer Blog Content on a Near-Daily Basis
  14. Start with "Little Known Ways to _______" - Ex. Little Known Ways to Get More Traffic From Social
  15. Here’s a Quick Way to [solve a problem] - Ex. Here’s a Quick Way to Clean Up Your Profile Page
  16. Have a / Build a ______ You Can Be Proud Of - Ex. Build an Online Community You Can Be Proud Of
  17. What Everybody Ought to Know About _______ - Ex. What Everybody Ought to Know About Marketing on Pinterest
  18. [Number] Lessons I Learned From ______ - Ex. 50 Lessons I Learned From Writing a New Blog Post Every Day for a Month
  19. How to Survive Your First _______ - Ex. How to Survive Your First 40 Days of Work on a Distributed Team 
  20. How to ____ 
  21. How to ____ – The Essential Guide 
  22. How to ____ like ____ 
  23. How to ____ even if / without ____ 
  24. How to ____ while ____ 
  25. How to use ____ to ____ 
  26. How to ____ in five easy steps
  27. Don’t Waste a Moment
  28. How to Be Great
  29. Making Yourself Work
  30. Inhabit the Moment
  31. The Big List of ____
  32. The Ultimate Guide to ____
  33. The Beginner’s Guide to ____
  34. The Secret of _____
  35. The Keys to _____
  36. Everything I Learned From ______ 
  37. The best way to do something
  38. Use positive superlatives for a strong, emotional headline.
  39. Use positive superlatives for a strong, emotional headline.
  40. Know the best length for your language - 60–100 characters and 16–18 words long.
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40 Easy Ways to Write a Headline that Will Make You Successful?

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