4 Tips for Finding Your Blogging Niche3:52 PM
How to Start a Blog posts and touch on some new things that I've learned and discovered about blogging success. My hope is that the...
Today's topic is one that I've become increasingly passionate about: finding your niche.
Pinpoint areas of interestIt's important that the purpose behind your blog is something that you're truly passionate about and can build upon, especially if you plan on blogging long-term. If you aren't interested or vested in the topics you're planning on writing about, you'll quickly run out of ideas and you probably won't stick with blogging. Choose an area of blogging that inspires you and gets you excited! Spend some time making a list of things that you like to do in your spare time, things that make you happy, topics of interest, favorite blogs, etc. to get the ideas flowing.
Identify your strengthsThis goes hand-in-hand with pinpointing your areas of interest. You may love looking through fashion magazines and keeping up with the latest trends, but if you don't have a knack for piecing together stylish looks, you might want to reconsider becoming a fashion blogger. You may check food blogs like your life depends on it, but if your husband has been choking down the meals you've made for the last couple months, becoming a food blogger might not be the best route for you (this probably isn't the case, but you see where I'm going with this, right?). It's important that you're both interested in and gifted in your blogging field of choice.
Get creativeThis is where it gets both challenging and fun. Challenging because this step takes time and intention; fun because this is what will truly make your blog successful. Following along with what everyone else is already doing is the easy way out, but coming up with creative ideas that haven't been seen before makes your blog stand out among the rest. My favorite blogs are all written by people who break the mold and do something different from what everyone else is doing (and if you take a moment to consider your favorites, they are probably one-of-a-kind, too). My goal with Elle & Company is to create a blog that I would want to follow along with, and I have a rule of thumb that I won't post anything that I wouldn't want to read. I challenge you to do the same. Brainstorm ways to create a completely original blog that you would enjoy keeping up with. You won't become successful by following, and goodness knows there are too many unoriginal copycat blogs out there already!
Ask yourself these questions:
- Why do I read the blogs I read? What do they do well that draws me in and keeps me coming back?
- What is something that no one out there is doing? Why?
- What are some areas that people often ask my advice for or expertise in?
- Has this idea been done before? Is this niche saturated? If so, how could I do this differently?