5 Simple SEO Tips For Bloggers

B loggers know that one of the most significant keys to online success is getting website traffic. The more visitors you...

Bloggers know that one of the most significant keys to online success is getting website traffic. The more visitors you have, the better your sales and profits will be, right? Well, SEO (search engine optimization) plays a major role website traffic. Here’s my Top 5 SEO Tips for bloggers. But first…

What is SEO?

SEO is the process of increasing your visibility in search engine rankings. Typically, the higher up and more frequently a page is listed in search results, the more visitors it will receive. 

Tip #1 – Grab Yourself an SEO Plugin 

I use Yoast SEO. Yoast allows you to optimize your posts and pages easily, analyzes and scores your content, and gives you tips on how to improve your SEO. It also creates your sitemaps and notifies Google and Bing of their existence. Score!

Tip #2 – Use a Keyword Planning Tool

Keyword planning tools, like Google Adwords Keyword Planner, can help you find relevant keywords and see how much competition those words and phrases have. Shoot for words and phrases that are frequently searched for, but have low to medium competition. Your keyword should be used in 1-2% of the test of your post. This equates to 5-10 times for a 500 word post.

Tip #3 – Tag Your Keywords

This part can sound like a ton of technical jargon, but if you’re using the Yoast plugin, I swear, it’s very easy to understand.
Tags are where search engines look, and if there are no tags, they’ll pass right by your web pages. No bueno, my friend. Use your keyword in your post title, main content, URL, and meta description. And don’t forget to tag your photos as well!
There are a number of tag types, including:
Title tags
Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. 
Header Tags Header tags are next in order of importance to search engines. They’re ranked in order of importance (h1, h2, etc.) and look like this – <h1>Primary and/or Secondary keywords here</h1>. The “1” designates this header as the most important header on the page. Break up your content with sub headers, using your keyword. This will make your content easier to read and improve your SEO.
Meta Tags Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags, these should be kept brief, informative and up to date.
Alt Tags Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.

Tip #4 – Add content regularly

We’ve all heard that content is king, right? Content is absolutely essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it, there’s nothing to index or rank. Plus, isn’t that why your readers come to your site? To read all the amaaazzing info and stories you share? 

Tip #5 – Get valuable and relevant incoming links

The more quality websites that link to your webpages, the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
The different types of links are:
– A direct link looks like a basic website address, for example, www.yourwebsite.com
– A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
– If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
Encourage linking to your website by:
  • Adding content to your site.
  • Submitting to article directories.
  • Publishing press releases.
  • Blogging and participating in social media groups and chats.

Tip #6 – Get social!

I know, I know… I said 5 SEO tips, but this one is crazy important, so I thought I’d add it as a bonus.
Now more than ever before, internet marketing is about building a community. Being active on social media is a valuable traffic generating tactic. Sites like Facebook and Twitter, and especially Google+ (I’m currently writing a post about the importance of G+ – stay tuned!) can be powerful tools for generating links and traffic to your site – join a few groups made up of your target audience and post comments, links to your site, and ideas that generate conversation.

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