3 Reasons You must know about Copywriting5:15 AM
I admit it. I make mistakes in my writing. The first draft often has typos, spelling errors and incorrect punctuation. And let me tell ...
I admit it. I make mistakes in my writing. The first draft often has typos, spelling errors and incorrect punctuation. And let me tell you, people LOVE telling a writer they have made a mistake.
In my defense, it is not easy to proofread your own work (which is why I recommend that with large jobs, clients also hire a proofreader, or proofread in-house).
But more than that – being a good copywriter does not always mean being a spelling and grammar guru.
Back in my journo days, some of the best journos I knew couldn’t write for shit. Actually, they COULD write, but their writing was full of errors that needed a good subeditor to fix (as an aside, this is why it is a shockingly bad business practice for a newspaper to outsource subbing – but let’s save that for another rant).
What they lacked in grammar and spelling skills, they more than made up for in their nose for news and their ability to write evocatively and objectively. As you read their copy, you could almost smell and touch their subjects.
Similarly, some of the best copywriters would never win a Spelling Bee, or get 10 out of 10 on one of those BuzzFeed “How good is your grammar” tests. But, oh my, when they have their creative juices flowing they are untouchable!
But here’s the thing – copywriting is never just about good grammar and spelling. It’s about finding words that sell, and crafting sentences that grab the reader’s attention and spark a desire to buy your product or service.