Pinterest Does Drive Sales #Infographic11:45 AM
Pinterest Does Drive Sales #Infographic The wishlist and moodboard creator that is Pinterest is not just great for bookmarking ...
Pinterest Does Drive Sales #Infographic
Whilst you may not realise as you’re going through and taking mental notes of your next purchase inspired by Pinterest, brands are most definitely using Pinterest as a way to drive sales and showcase their products in a visual way. It’s true! Pinterest does drive sales.
I came across this great Infographic created by Shopify who partnered with Pinterest to gather the data used in the Infographic. The results speak for themselves so let’s take a closer look and once and for all, confirm that YOU should be using Pinterest for your business.
Browsing Turns Into Purchasing
Pinterest is a really powerful sales driver and has a higher average order spend than any other major social network at £33. For the online stores used in this study, Pinterest was the second highest social media traffic driver.
Did you know that 87% of Pinterest users have purchased something from browsing, and pinning? Pinterest has taken window shopping to a whole new level by allowing you to not only mentally remember, but also physically store a product you are interested in, in one of your boards. This is then a permanent fixture in your mind and whenever you go back into your Pinterest account, it’s there for you to see. This then prompts a purchase. 93% of use Pinterest to plan a purchase, and 96% of users, use Pinterest to research a product.
On The Go Purchasing
Whilst there are thousands of mobile apps associated to well-known stores like H&M, Zara and Lush, on the go purchasing has now become a huge hit with the avid social media user. Mobile orders from Pinterest have increased by 140% since 2013 and a huge 80% of all orders, are made via mobile devices.
Pinterest for Business
Yes, you are going to have to invest your time in Pinterest to reap the benefits. The average pin is repinned 11 times and half of a pins attention, happens more than 3 months after its initial post.
Here are three simple things you can do, to make sure your business is Pinterest ready;
- Be in it to capitalise on it
- Pin It Button
- Use Your Imagination