How to Make a Impressive Landing Page9:44 AM
Y ehhh landing pages... the Internet's answer to marking your territory. Depending on where you're at in your webmaster experience,...
Yehhh landing pages... the Internet's answer to marking your territory.
Depending on where you're at in your webmaster experience, there's a
great chance you've used landing pages to attract more visitors,
increase traffic or roll out targeted promotions. Landing pages can be a
phenomenal tool for growing or branding a business, though only when
carefully and strategically implemented. Tracking and understanding
conversions on a landing page is crucial in your marketing strategy. By
understanding Google Analytics, Google AdWords Conversions (assuming you
have these set up properly) is important for you to figure out your
ROI. It also teaches you what works, what doesn't work and some feedback
on what to change for the next landing page.
One of the most common mistakes web developers make, is losing sight of the landing page's original purpose. During the creation process, whether it's the writing of original content or naming images, the little things that "pop up" tend to distract us from the sole reason why we decided to make one in the first place. Never lose sight of the number one purpose of landing pages: increasing your online market-share.
Tips for Creating High-Ranking Landing PagesLet's face it; many landing pages get thrown together quickly, simply to have one out there supporting a pay-per-click ad, or Google AdWords campaign. This is not to imply that they're bad, rather to emphasize how exceptional they could be.
Here are a few of the most important things to consider when doing PPC landing page optimization:
- Keep your content above the fold, limit the size of your header.
- Bold pricing on your product/service
- Call to Action with a Free Delivery
- Easy to contact with a simple contact form on the left column of website that isn't asking you for 100 things.
- High quality images