Think Like Google and Smash Out Home Business Plan in Five Days

T here’s a crack team of business strategy experts at Google who parachute in and help businesses make decisions on how to grow their prod...

Full length of four multiethnic businesspeople at starting position on race track
There’s a crack team of business strategy experts at Google who parachute in and help businesses make decisions on how to grow their product or service.
The team, Google Ventures, does this through a five-day ‘Sprint’ where they work with owners to figure out how to take a new idea to market without wasting a load of time and money.

Monday to Friday, problem to solution
A week of pain for all that gain – it’s got to be worth a try. The genius aspect of the Sprint is that the Google guys don’t wait until there are ‘real’ things to test on customers. Instead they just make a quick model. It’s put in front of customers and their feedback is then used to make the real product or service something customers actually want.
You don’t have to be an online business to take advantage of this five day Sprint. The approach can be applied to any business with a problem to solve or decision to make.

Got an idea? Then run with it!
Instead of storing up good ideas but never making time to put them into action, a Sprint forces you to focus. Say you run a cake stall at the local market. It’s been going well and you sell out of most of your stock. You need to introduce some new products but you’re not sure whether to go sweet or savoury; which flavours will sell best? Is there a demand for gluten-free products? And how will you manage the increased workload?
You could spend weeks or months mulling this over, asking for opinions, doing a bit of research. Or you could Sprint.

Here’s how it works…
If the business is just you, try and recruit a few people who’ve been along for the ride. It’s important to get input during the Sprint from someone who has experience of using your product or service.
Put yourself under pressure by arranging to get feedback from customers at the end of the week. For the cake stall you might want to create a short survey for customers, have samples of new products for them to vote on, or direct them to your social media pages to share opinions.

Find your sweet spot by focusing on one goal
Keep your mind and your options open by wondering ‘how might we…?’. The baker might be wondering ‘how might we’ get each customer to spend more at our stall?
Monday: Time to dig deep. Break down everything you already know about your business/product/service. This is where you:
    • Look at what your competitors are up to
    • See where the opportunities are in your market
    • Decide how you measure success
    • Experience your business like a customer would.
Tuesday: Get creative. Sketch solutions, pop ideas on Post-it Notes, doodle your thoughts. If you come up with more than one way to solve your problem, that’s a good thing. Now you can really consider your options instead of just going with the first solution you think of.

Wednesday: Your best solutions should be starting to emerge. Develop your top two or three ideas in more detail by going through how it would work step-by-step. So for the baker this could include working out ingredient costs, storage, retail price.

Thursday: Create something you can test on customers – without doing all the work. For our baker this might mean making a menu featuring the new products, or having descriptions and prices for the new flavours.

Friday: Time to test. Ask your friends, family, customers and potential customers to give feedback on your new offering. For the baker this could include asking: Do you like the new range? What do you think of the prices? How many would you buy? What do you think of the packaging?

If it’s a positive response – great, press on. If not, use the feedback to refine your idea. For example, if customers think your product is too expensive you might need to look at how you can reduce your overheads. But isn’t it better to know that now, before you invested time and money in launching your new product range?

Whatever approach you decide to take, remember the Google mantra: done is better than perfect. The sooner you can get something, anything, in front of people, the sooner you can find out if it’s a winner and start making money from it.
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Websites are made up of coded computer language.  These codes must be carefully created to help the search engines find the site and travel around it.

Off-page SEO

Off-page optimisation describes the SEO techniques used outside your website which affect its optimisation.  These elements add stature and credibility, and help drive traffic to your website.  Off-page SEO includes:

Directory Submissions

Your website and company details are submitted to third party sites as part of your directory submission campaign.  This delivers valuable backlinks to help your optimisation, as well as increasing the potential number of visitors to the site.

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Online articles and blogs help boost your company’s reputation.  Running an article submission campaign increases brand awareness, credibility and provides a source of incoming links to your website, boosting your search engine optimisation.

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A link building campaign is an essential part of off-page SEO.  Relevant, quality links help your site’s optimisation.  They drive traffic to your website and help the search engine robots and the human visitor travel from site to site.

Social Media

Social media optimisation gives you a tailor-made platform to promote your organisation.  It can be used to drive traffic to your website or blog.  Social media sites like Twitter and Facebook are powerful online viral marketing tools.  Social media users spread and share information.  A well-managed social media campaign can transmit information about your brand across the world in a matter of minutes!

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- See more at: http://www.seoservicepros.co.uk/seo-services/full-search-engine-optmisation#sthash.xpzPO2mp.dpuf
For top SEO services choose seo service pros

Full Search Engine Optimisation Services


If you’re new to internet marketing, you might be looking for a full search engine optimisation (SEO) service to launch your website.  Alternatively, you might already have an established website and understand the benefits of search engine optimisation, and simply want a professional SEO service to save you time and effort.

Our team at SEO Service Pros delivers a full SEO service to companies across a range of market sectors.  With wide-ranging skills, we can deliver a full search engine optimisation service or any particular elements you need.

If your website is not meeting your expectations, we can help.  With a reputation for honesty and professionalism, you can rely on our team to deliver a completely transparent service with a measurable ROI (return on investment).  Contact us today or call us at 0845 601 2237.

Complete SEO Services

Our search engine optimisation services fall into two categories:
  • On-page SEO
  • Off-page SEO

What is on-page SEO?

On-page optimisation refers to the SEO activities which directly influence the performance of each page on your website.

Every page on your website must be optimised.  When you conduct an online search, the results shown are individual website pages.  Many people assume the number of results refers to whole websites and are surprised to find this is not the case.

This means it is important to optimise each page of your website to make the most of your SEO opportunities.  On-page SEO refers to the techniques used to optimise each page of your website.  These include:

Keyword Optimisation

When people search online for a product or service, they use specific keywords.  A keyword can be a single word or even a phrase.  These keywords are all-important to your site’s search engine optimisation.  Research might be needed to establish the most effective keywords to use.

Once your keywords have been researched, our team of skilled SEO copywriters can help by writing effective optimised copy to help both your website visitors and the search engines.

Metadata

Metadata is the ‘behind the scenes’ information on your website.  This data helps the search engines understand the content of your website.  Each page must have its own metadata.  This is because metadata describes the particular page, not the website as a whole.

Metadata must be carefully written to the correct parameters for best effect.  Keywords must be used throughout to enhance the search engines’ understanding of your site.

The ‘page description’ element of metadata is often displayed as the ‘advert’ which is shown when your site is listed in search results.

HTML Coded Headings

Headings in your website copy should contain relevant keywords and be HTML coded.  This alerts the search engines to the subject of that section and helps them understand the headings.

You will see our SEO Service Pros website copy is divided into short sections, each with its own keyword-rich heading.  This helps the on-page optimisation.  It’s important to remember keywords are used by human visitors to your website too, as they scan the page for the product or service they want.

Full Search Engine Optimisation

Emboldened Keywords

Like headings, using a bold font for keywords identifies them as being of importance to the search engines and visitors.

Source Code

Websites are made up of coded computer language.  These codes must be carefully created to help the search engines find the site and travel around it.

Off-page SEO

Off-page optimisation describes the SEO techniques used outside your website which affect its optimisation.  These elements add stature and credibility, and help drive traffic to your website.  Off-page SEO includes:

Directory Submissions

Your website and company details are submitted to third party sites as part of your directory submission campaign.  This delivers valuable backlinks to help your optimisation, as well as increasing the potential number of visitors to the site.

Article and Blog Submission

Online articles and blogs help boost your company’s reputation.  Running an article submission campaign increases brand awareness, credibility and provides a source of incoming links to your website, boosting your search engine optimisation.

Online PR

Like articles, an online press release submission strategy helps you publicise your company news as well as creating backlinks to your website.

Link Building Campaigns

A link building campaign is an essential part of off-page SEO.  Relevant, quality links help your site’s optimisation.  They drive traffic to your website and help the search engine robots and the human visitor travel from site to site.

Social Media

Social media optimisation gives you a tailor-made platform to promote your organisation.  It can be used to drive traffic to your website or blog.  Social media sites like Twitter and Facebook are powerful online viral marketing tools.  Social media users spread and share information.  A well-managed social media campaign can transmit information about your brand across the world in a matter of minutes!

Why Use an SEO Consultant?

When you think of all the on-page and off-page elements which comprise an effective search engine optimisation campaign, it’s not surprising many savvy businesses choose to commission SEO consultants.  So why spend your time wrestling with your own search engine optimisation when our skilled professionals at SEO Service Pros are here to help?
- See more at: http://www.seoservicepros.co.uk/seo-services/full-search-engine-optmisation#sthash.xpzPO2mp.dpuf

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