Beginner’s Guide to SEO - BATMAN Style12:21 PM
S EO can be a daunting process. That’s why we thought it would be easier to give you SEO tips...
SEO TIP 1: DO YOUR KEYWORD RESEARCH
When solving a problem, Batman always looks for clues. So should you: one way to see the business potential of your website is to see how many people search for the terms you use every month.
For example, on average, in Australia, “pet toys” gets searched 210 times a month on Google, and “pet accessories” gets searched 590 times on Google. Think of what you can do with this information to improve your business strategy.
- Free tool to use to get keyword search numbers: Google Keyword Planner
SEO TIP 2: BUILD THE RIGHT LINKS
Batman picks the right friends (most of the time). You may have heard that link building can be important to SEO. It can be, if you find legitimate sources to link back to your website (caution: read ‘Avoid Penguin’ below). Another note: don’t just think of link building as simply adding your business to every directory you can find. Think more PR.
Cool tools to help with link building:
SEO TIP 3: GO MOBILE
It’s always been a fantasy of mine to drive the Batmobile down the street while singing, “Na na na na na na na na Batman!” Anyway, if you haven’t heard of Mobilegeddon yet, it’s crucial that your website is optimised for mobile users. As well as being able to help with mobile search rankings, a mobile-friendly website can help your mobile users navigate your website much more efficiently. According to Google, “More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” You can’t afford to miss out on that crucial mobile market!
- Use Google’s Mobile Testing Tool to see if your web page has good mobile design.
SEO TIP 4: USE THE RIGHT TOOLS
Batman can’t be Batman without his fancy gadgets (grappling gun, anyone?). To help with your SEO adventures, it can help to have some useful SEO tools under your belt.
As well as the SEO tools mentioned in the points above, here are a few more:
SEO TIP 5: GET A GOOD SIDEKICK… OR MULTIPLE SIDEKICKS
Whether it’s Commissioner Gordon, Alfred, or one of the Robins, Batman always had the help of others. For effective SEO, all aspects of your marketing should be great – this requires a lot of work that you may not be able to do on your own. Whose skills could you leverage on? A web developer? A designer? A copywriter? An SEO consultant?
SEO TIP 6: AVOID PENGUIN
Never mind Oswald Cobblepot. There’s a far nerdier problem out there that SEOs should always keep in mind: Google’s ‘Penguin’ update. First announced on April 24, 2012, the Penguin update decreases search engine rankings of websites that try to increase their rankings on Google by manipulating the number of links leading to a page.
Another update you should keep mind of is the Panda update, which decreases search rankings of websites with weak (or ‘thin’) content.
SEO TIP 7: THE EASY STREET AIN’T A JOKE
Lazy SEO shouldn’t put a smile on your face. Great SEO is like a great Batman graphic novel or movie: it requires a shitload of hard work to make happen well. Gone are the days when you can rank on search engines by simply keyword stuffing a website like it’s some kind of turkey – you need to put honest, genuine effort into providing a great experience for your customers online.
Which areas of your website need improving? The design? The page load speed? Do you have phenomenal products or services? Put the right pieces of the puzzle together to create an amazing picture.