The Bloggers Are NOT Webmasters!

T his post is not meant to be an insult but a simple statement covering generalities. While more and more webmasters starting to realize i...

This post is not meant to be an insult but a simple statement covering generalities. While more and more webmasters starting to realize incredible power that blog platforms offer, in general majority of Bloggers are content creators. And it’s a good thing!

People share their passion and deliver their message to the world, some simply more successful then others. But this also means leaving out some of the fundamentals of website building that greatly impact your success or failure.

In this post I want to talk about link building and some of the fundamental differences used by blogs and regular websites. I also want to discuss some of the ways we, as Bloggers can address and improve on it. I will only speak on most common and generic techniques and not try to cover the full spectrum of this very large [tag-tec]seo[/tag-tec] subject.

  • Traditional Websites rely mainly on separate site sections containing links to other partner sites and build linking strategy around exchanging links with similar sites. Great attention is given to reciprocal link anchor text that weighs heavily on your Page Rank. Unless somewhat automated this can be a very tedious process that many times simply outsourced to save time.
  • Blogs for the main part rely on referring to each other posts that directly relate to the current discussion topic. Blogroll was one of the ways to somewhat mirror link exchange of traditional websites by creating references to relevant blogs. Biggest issue with these strategies is luck of “anchor text” in [tag-tec]backlink[/tag-tec] that you receive. Links coming back to your blog can contain any random text that author of that blog decided to use for linking to you.
Why is “anchor text” of the link so important and why should it contain YOUR KEYWORDS and not random text? Google, being the biggest player, places tremendous amount of importance on this very simple fact and uses it heavily in algorithms for calculation of your Page Rank. It is not the single thing that is used by them and many other factors contribute as well, including quality of site the link is coming from and relevancy of content to your topic. And yet this very key factor is something that is missing from the most blogs linking strategy.

We go on participating in “link trains” and “viralink” that improves our Technorati rankings but do very little for search engine rankings. We go on posting comments on relevant blogs in attempt to generate traffic and do many other things all the while ignoring one factor that can create a sustainable flow of targeted traffic – Search Engine positioning by using proper linking strategy.

Blogs are loved by search engines and I have seen some of my posts being in top 5 search results for short periods of time after initial posting due to search engine optimization done on that specific post. But every time they go away simply due to the fact that my site in general has a low priority according to Google and other less relevant blogs but with higher ranking take my place. So how do I fix this issue and how you can follow my lead?

I decided to adopt a variation of traditional website link exchange strategy and got myself over 4,000 one-way backlinks to my blog. Most of them are direct links from relevant content pages, coming from multiple sites that contain my main site keywords as “anchor text”, while others are keywords or key phrases linked directly form relevant content spear across multiple site. Will it pay off on next Google dance? I’d like to think so! Considering the low cost investment I made to accomplish this task I cannot loose, even if initial Page Rank will not be as high as I anticipate. How well you blog will rank? 

Have your say in the comment box below.

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